A Father & Son Venture
A Father & Son Venture

A Publishing House for Authors by Authors

Our Story

My Dad and I started our author journey on the 21st of April of 2017, working together to create our award-winning and bestselling novel series, Gabriel Lock. In 2025, the most common phone call I received from friends, family, and others was about the publishing process and who to trust. It was from there that we decided to open our own publishing house and give authors the home that they deserve with the people they trust.

 

David N. Cancio

Chief Operating Officer

About Us

Humberto Cancio, Jr.

Humberto was born in Cuba in 1953 and immigrated to the US when he was 6. At 12, he moved to Spain where he attended the American School of Madrid before attending Duke University and graduating in 1975. He then attended the University of Florida where he attained his JD and has practiced law for over 45 years (AV Preeminent Rated). Humberto is married to Alicia and has four children: Veronica, Jorge, David, and Amanda. He also has three grandchildren.

David N. Cancio

David was born in Miami Florida in 1991 and has lived in Florida and North Carolina where he graduated from NC State in 2013. Native in English and Spanish, he also speaks other languages including Portuguese, German, and Italian, giving a natural aptitude for sales, and Client Success where he's dedicated himself for the last 10 years. He is quite the Funcle and in his spare time reads, is a movie buff, and loves traveling and sports.

About Asturian Book Company

Our Philosophy

At Asturian Book Company, we believe that publishing should be a collaborative process between authors, editors, designers, and readers (just as we did). We are committed to fostering creativity, supporting authors' originality, and connecting writers with their readers.

Our Expertise

With decades of combined legal, sales, marketing, and author experience between us, our team brings firsthand knowledge to every project. From coaching, developmental editing, and proofreading, to cover design, marketing, and community, we are dedicated to ensuring your book is the best it can be.

Our Success Story

From receiving the Four Seasons Award in Times Square to featuring in national magazines and articles, and all of our book signings in between, we've got what it takes to help our authors find their voices and enjoy the journey along the way.

Our Services

Publishing

Publishing

Publishing

At Asturian Book Company, our mission is to provide a platform for talented writers to share their stories with the world. We believe that everyone has a story to tell, and we are committed to helping writers achieve their dreams of becoming published authors.

Marketing

Publishing

Publishing

Our team is made up of passionate and creative professionals who are dedicated to the publishing industry. From our editors to our marketing specialists, everyone at Asturian Book Company is committed to ensuring that our authors' books are a success.

Coaching

Publishing

Ghost Writing

Want to write a book, but don't know where to start?  —Meet with us to begin your journey in any genre and learn the techniques that took us from novice novelists to accomplished authors!

Ghost Writing

Ghost Writing

Ghost Writing

Our team is made up of passionate and creative professionals who are dedicated to the publishing industry. From our editors to our marketing specialists, everyone at Asturian Book Company is committed to ensuring that our authors' books are a success.

Editing

Ghost Writing

Editing

Our team is made up of passionate and creative professionals who are dedicated to the publishing industry. From our editors to our marketing specialists, everyone at Asturian Book Company is committed to ensuring that our authors' books are a success.

Design

Ghost Writing

Editing

Our team is made up of passionate and creative professionals who are dedicated to the publishing industry. From our editors to our marketing specialists, everyone at Asturian Book Company is committed to ensuring that our authors' books are a success.

Frequently Asked Questions

Please reach us at info@asturianbc.com if you cannot find an answer to your question.


If you would like to talk to us, fill in the "Contact Us" Section below, and we'll reach out to you.


Writing a book isn't easy. We know because we did it and our first novel went through 8 drafts before we published it, but what is true is that once you know where you're going, it's easier to get there. Book a call with us to see where you are in the journey and how we can help you get there.


Asturian Book Company is a Hybrid Publisher that provides writers with the tools to be successful and maintain control of their intellectual property and royalties. Publishing methods vary depending on selection. Authors under the Asturian label are subject to Asturian Book Company's publishing guidelines.


When we started, we went through many agents, publishing houses, and trials before we found our publisher for the Gabriel Lock Series. If it doesn't feel like home, don't do it, even if it's us.


Yes, Asturian Book Company accepts unsolicited manuscripts, however we'd like it if were to come with an email telling us who you are and what your manuscript is about.


Contact Us

Drop us a line!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Follow us on social for updates.

Copyright © 2026 Asturian Book Company - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept